Back in 1994 everyone knew that Mac was making the superior computer, but they took their eyes off what was important, like distribution, and were unable to meet demand. The company took a significant hit from that setback that took years and many iHardwares to come back from. In retrospect, you still need to scratch your head asking “how did they miss that?”

Fast-forward to the present, and Apple has let go of Justin Long, the “Hello, I’m a Mac” guy from the commercials. They will not say as much but it appears they realized that the commercials are smart yet funny, very well done, and enjoyable to watch, with one caveat: as Seth Stevenson, ad critic for Slate put it, the Mac guy comes off as a “smug little twit”.

Once again, I’m forced to ask of Apple, “How did they miss that?”