Mar 11 2007 No Comments Read more in marketing, promotion, sxsw
Savvy Promotion from SXSW
At the Avalonstar Bowling Tournament at SXSW, the new web development company nClud surprised everyone by picking up the entrance fee. This was a terrific promotional opportunity as they were able to put a smile on the face of each of (on average) the six people on the 43 teams in the tournament. This was exteremely effective, albeit costly (approximately $2500).
Now for a promotion that cost nothing: the wifi in the convention center doesn’t reach the 3rd floor conference rooms (8, 9 and 10). You’d be otherwise out of luck for getting online, except look who saw this deficiency as an opportunity:
I hooked on through their peer-to-peer and make the point to go see their site when I did. A really remarkable and innovative way to get the word out from emurse.com.
March 12, 2007
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Greg and Selena