At the Avalonstar Bowling Tournament at SXSW, the new web development company nClud surprised everyone by picking up the entrance fee. This was a terrific promotional opportunity as they were able to put a smile on the face of each of (on average) the six people on the 43 teams in the tournament. This was exteremely effective, albeit costly (approximately $2500).

Now for a promotion that cost nothing: the wifi in the convention center doesn’t reach the 3rd floor conference rooms (8, 9 and 10). You’d be otherwise out of luck for getting online, except look who saw this deficiency as an opportunity:

I hooked on through their peer-to-peer and make the point to go see their site when I did. A really remarkable and innovative way to get the word out from emurse.com.

March 12, 2007