Editors can be so easily overlooked when talking about creative types. It is often forgotten that amidst the scanning for spelling or punctuation errors, they have to creatively synopize and sell the article in only a handful of words.

I really enjoyed this article headline from The Motley Fool (circled below), it made me click through to an article I would otherwise never have read, which in my book means it triumphantly succeeded.

I have a cell phone, iPod, portable DVD player, and PDA that are all quivering because they are about to become paperweights as soon as I finish serving the second year of my current Sprint contract. If the last day of the contract is October 1st, then come October 2nd I will be in line at the Cingular store for my new iPhone. I’m drinking the kool-aid on this one. I can see how it will suddenly change everything. Not convinced, try watching this video.

I can’t think of any Olympic logo that is really good, excepting the five rings themselves. What is this one? Is it a map? Is it numbers? Is it indecently displaying a bloke on the left and a woman on the right? This abstract mess is the new logo for the Olympics. Seth Godin pulled the quote in defense of it, and it sure doesn’t sell me. I keep wondering how this made it to the public. Isn’t this exactly why there is so much red tape in creative design?