Olympics maintain consistancy with another really bad logo.
I can’t think of any Olympic logo that is really good, excepting the five rings themselves. What is this one? Is it a map? Is it numbers? Is it indecently displaying a bloke on the left and a woman on the right? This abstract mess is the new logo for the Olympics. Seth Godin pulled the quote in defense of it, and it sure doesn’t sell me. I keep wondering how this made it to the public. Isn’t this exactly why there is so much red tape in creative design?
Update: There is now a petition to get this ugly thing changed.
http://www.gopetition.co.uk/petitions/change-the-london-2012-logo.html
Update: In a legitimate itv.com article about the epileptic siezures that have been caused by the corresponding London 2012 video, the logo is referred to as resembling “a toileting monkey” and “a broken swastika”.
Recently a movie clip that was published on the official London 2012 Olympic Games website contained an animation that caused seizures in at least thirty people.
http://main.london2012.com/en/news/press+room/releases/2007/June/2007-06-10-10-00.htm
I guess i should read your comments first!
Good Asian here … thank goodness the Beijing Olympics have cute cuddly Asian chracters for all to love. How does one love a geometric shape that, when touched, throws one into a fit of shaking … We never did give the Brits much credit for any artistic abilities. Tea cups and saucers representing the rings would’ve won the hearts of many more.
Hey- finally migrating to the original Greg blog! (no offense- I just keep forgetting about this one… so I’m a bit behind : )
This is so funny… that thing is about as inviting as that 80’s/90’s UV blocking zinc stuff was- remember that? I mean, don’t get me wrong, it was totally gnarly (: P) but how useful could it be unless you actually covered your entire body in it? You’d end up with the most ridiculous tan/burn lines ever, and all just to decorate yourself with neon sunblock…
I feel like that’s about how comfortable this logo makes people feel : )