I am working on trying to get the father-in-law-to-be’s brick and morter store online. I have a site design put together, and because it’s a competitive industry, it needs to be good to get any hope of attention.

Here’s my issue. I need a shopping cart, and most of the ones I see are either 1) too complex to be able to be maintained by someone who isn’t web savvy and 2) built on really constricting and ugly templates that beyond be subjectively horrible will diminished any consumer confidence.

Can anyone recommend a good shopping cart for a new online business that is intuitive and allows some non-templetized styling?

Update: I found it. A shopping cart that has an obvious care for marrying good clean coding with a simple and functional cart application. It’s Shopify.