Gregory Robleto

Nov 28 2007 No Comments Read more in marketing, web design

Finally, a push to standardize HTML Email

Anyone who designs emails knows that the current landscape of compatibility and rendering from the many different email clients makes the Netscape/IE browser wars of the late 90s look like a sandbox skirmish. Many of us have come to terms with having to continue to use antiquated <font> and <table> based HTML to get a consistent rendering in email, and with the regression of Outlook (now using MS Word for rendering instead of Internet Explorer), that consistency is becoming less and less reliable.

Thankfully, someone has stood up and said enough. An advocacy group has just launched a site to follow in the footsteps of the Web Standards Project, to try to educate designers about best practices and to reign in the multitude of email clients (Outlook, Eudora, Hotmail, Gmail, YahooMail, AOLMail, etc.) to agree to support these common standards and practices.

Best of luck Email Standards Project, you have my support.

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