As we get closer to the holidays and the shopping gets crazy and tensions get higher, it is important to step back and remember that it’s really all about being together, like Chewbacca reuniting with his family for Life Day, and enjoying the times we share, like Bea Arthur and Snaggletooth at the Cantina bar. If this all sounds very confusing and bizarre, then you are probably not familiar with the 1978 Star Wars Christmas Special. Fortunately, someone was kind enough to edit that train wreck of a two hour program down to 5 minutes and post it on YouTube: http://www.youtube.com/watch?v=asnVcbWQ2cg

I think the lesson learned from this special is all too self-evident. Taking risks is a part of growth, but you must be very very careful with the choices you make, especially when they impact your brand.