It’s a special day for sports fans, the day you remember that ESPN has private content that it won’t show you

Any other day, or rather, for any other sports topics the footprint of ESPN’s private articles is very small, hardly noticeable, but they seem to keep the majority of their NFL Draft content restricted

This doesn’t make sense to me. 

The prime motivator for paying money to ESPN Insider should be a return on investment, which would primarily be relevant for gamblers or fantasy sports players.  But to the best of my knowledge there is no betting line, pool or fantasy league for the NFL Draft. So, what value is there in knowing Mel Kiper’s predictions.  Is there any reason beyond just to satisfy a mild curiosity?