At first I thought I was just noticing the as the new Google favicon because it’s a letter found twice in my name and I have a heightened awareness of it. But two days later, I am realizing it is not me, well, certainly not just me. The web is aflutter with posts and speculations about Google changing it’s favicon from an uppercase to a lowercase .

I never thought much of Google’s branding, but it’s clear if this single change to just the favicon is that distinctly noticeable and remarkable, then they really have some of the most powerful branding on the web.