I'm gunning for you, hippo

I am really sucked in by the simple marketing / brand exposure campaign from the Canadian based mortgage community company, Smart Hippo. They are setting up a Twitter-based Scavenger hunt, leaving clues on their feed to find one of these stuffed hippos (pictured).

I love scavenger hunts and immediately without thinking twice set to follow @hippoSXSW as well as the two representatives @krusk and @georgefavves. So, now they have me, at least for the short term. I will be awaiting their twittered clues and any marketing they decide to mix in there I will be fully consuming. Brilliant.

You win by finding the hidden hippo. There are also prize drawing that you can enter by retweeting, which is also great, but I am much more focused on finding that hippo. And if I it, I’ll take the prize, but I am keeping the hippo as a trophy.