At the Avalonstar Bowling Tournament at SXSW, the new web development company nClud surprised everyone by picking up the entrance fee. This was a terrific promotional opportunity as they were able to put a smile on the face of each of (on average) the six people on the 43 teams in the tournament. This was… [more]

I like the idea of promotion at the storefront to increase awareness and visibility, such as the food court stands at the mall that have an employee offering free samples. That is smart promotion.

What KB Toys did this morning was not smart. They placed an employee in a SpongeBob suit at the front of the… [more]

Back in 1994 everyone knew that Mac was making the superior computer, but they took their eyes off what was important, like distribution, and were unable to meet demand. The company took a significant hit from that setback that took years and many iHardwares to come back from. In retrospect, you still need to scratch… [more]

Being in the midst of wedding planning and house-hunting, both here in the DC area, the world often feels very expensive. The Global Rich List, which I was sent a few times today, is a great reminder that there are plenty of people in the world (90-some percent) that have it harder than I, and… [more]